Fresh insights. Metaphors are used to provide new thinking about a problem, and the ideas are then force-fitted back to the original problem.

Street Excursion

This simply means taking a walk and using whatever you see to trigger new associations. Certain environments can be particularly rich sources of ideas: high streets, parks, zoos, industrial areas, and so on.

Example Excursion

A technique which involves finding examples or parallels from other contexts, such as geology, electricity or the weather. (Also known as Other Worlds).

Career Excursion

Here you look at the problem through the eyes of someone who does a completely different job, such as a nurse, an astronaut or a ballet dancer. (Also known as Other People’s Shoes).

The Open Wilderness Guiding Book for city explorers available to buy from Amazon.

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