What is it?

Force Field Analysis is a useful decision-making technique. 

Why is it useful?

It helps you make a decision by analyzing the forces for and against a change, and it helps you communicate the reasoning behind your decision.

How do I use it?

You can use it for two purposes: to decide whether to go ahead with the change; and to increase your chances of success, by strengthening the forces supporting change and weakening those against it.

Force Field Analysis was created by Kurt Lewin in the 1940s. Lewin originally used the tool in his work as a social psychologist. Today, however, Force Field Analysis is also used in business, for making and communicating go/no-go decisions.

You use the tool by listing all of the factors (forces) for and against your decision or change. You then score each factor based on its influence, and add up the scores for and against change to find out which of these wins.

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