Synergy is when you put together two things and you have three things. Synergy comes from:

  • Looking at the space that is half way between the two things
  • From a process of having ideas witnessed and interpreted by another
  • Putting two object functions together to create a third new object
  • A supporting environment that allows others to exist within it
  • A remainder of knowledge, information, metadata, experience that is not included in the transaction.

Metadesigner John Wood talks further about synergy in this TEDx talk.


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