This site is run by Andrew Welch – a designer, developer and innovator from the East Midlands, UK.

If you are interested in discussing how to implement some of the information here into your work please get in touch. We incorporate these techniques into business and design processes and find value.

In software engineering, a design pattern is a general reusable solution to a commonly occurring problem within a given context. It is a description or template for how to solve a problem that can be used in many different situations. >

Why do we need a design method?… “Now the real reason…. it gives you rules to break”. Ross Olson >

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