Word count: 179
Write out your company / organisation’s:
- How will you build on your strengths?
- How will you overcome your weaknesses
- How will you take opportunities?
- How will you protect yourself from the threats?
Attributed to Albert Humphrey at Stanford in the 1960s. Refers to how well the internal situation of a company compares to the external requirements of the industry.
Equates to a strategic examination of the advantages, disadvantages, possibilities and dangers of the present situation. When undertaking a SWOT analysis emphasis is put on achieving an objective and whether it is realistic. If not then the process is repeated with a different objective