DMaP Design Methods & Processes

SWOT Analysis – Strengths, Weaknesses, Opportunities, Threats

Word count: 97

Write out your company / organisation’s:

  • Strengths
  • Weakness
  • Opportunities
  • Threats
  • How will you build on your strengths?
  • How will you overcome your weaknesses
  • How will you take opportunities?
  • How will you protect yourself from the threats?

Attributed to Albert Humphrey at Stanford in the 1960s. Refers to how well the internal situation of a company compares to the external requirements of the industry.

Equates to a strategic examination of the advantages, disadvantages, possibilities and dangers of the present situation. When undertaking a SWOT analysis emphasis is put on achieving an objective and whether it is realistic. If not then the process is repeated with a different objective

admin says

My business:

Strengths are experience, ability to deliver. Weaknesses are competition. Opportunities are new technologies. Threats are getting left behind and lack of visibility.

Build on strengths by improving service. Overcome weaknesses by differentiating more. Experiment and innovate regularly to make the most of opportunities. Build up a strong network to protect from the threat.